The Hollywood strikes show no signs of ending as big corporations, including Netflix, seem determined to dig in for a long battle. In a recent job posting, Netflix listed a position for a machine learning platform product manager that offers an annual salary ranging from $300,000 to $900,000. This is in stark contrast to the average daily wage of around $200 for many actors as per the SAG-AFTRA contract.
Netflix plans to use artificial intelligence (AI) not only to develop new algorithms for show recommendations but also to create content. The streaming giant aims to integrate AI in all areas of its business, including optimizing the production of original movies and TV shows. Additionally, Netflix is also hiring a technical director for generative AI at its gaming studio, with a salary of up to $650,000.
These AI-focused job offerings from Netflix have already shown results. The company currently airs a Spanish reality dating series called “Deep Fake Love” that uses AI-generated “deepfakes” by scanning the contestants’ faces. In its gaming studio, Netflix uses generative AI to compose narratives and dialogue.
While Netflix pursues AI technology, striking actors have rejected a proposal from the Alliance of Motion Picture and Television Producers (AMPTP). The proposal offered actors a one-time payment of $200 per day to get their faces scanned for future use as AI-enhanced CGI simulacrums. However, SAG-AFTRA believes this would give the company full ownership and control over the actors’ likeness, with no consent or compensation.
The debate surrounding the role of AI in the entertainment industry continues to be a significant point of contention between the striking actors and the corporations. As the strikes persist, it remains to be seen how the situation will ultimately be resolved.