New CFO at Kickstarter Takes a People-Centric Approach

Kickstarter, the popular crowdfunding platform, has appointed Sindy Wilson as its new Chief Financial Officer. Wilson, who comes from a background in finance and accounting, is known for her empathetic and people-centric leadership style. In her new role, Wilson plans to not only focus on understanding Kickstarter’s financials and strategy but also on building strong relationships with the team members, creators, backers, investors, and vendors associated with the platform.

With a remote workforce, Kickstarter has grown steadily since its founding in 2009. The platform has seen over $7.5 billion in pledges for more than 600,000 creative projects in various categories like art, fashion, film, and more. Wilson, who previously worked at Lyft as the VP of finance transformation and analytics, brings a wealth of experience in advancing financial processes, systems, and analytics capabilities.

Wilson’s vision as the new CFO goes beyond traditional financial responsibilities. She believes that a modern CFO should also focus on collaboration, transformation, and strategy. Wilson emphasizes the importance of understanding how business changes are implemented and how they impact the people involved. This perspective aligns with McKinsey’s view on how finance leaders can promote talent development within organizations.

During her first 90 days on the job, Wilson plans to listen and learn deeply, building trust with her team members and key stakeholders. She also aims to establish a collaborative partnership with Kickstarter CEO Everette Taylor, who has expressed a commitment to inclusion and growth in the company’s future.

Outside of work, Wilson enjoys spending time with her family, including attending events like Dragon Con with her young sons. With her people-centric approach, it is certain that Wilson will form many new connections and make a positive impact as Kickstarter’s CFO.


1. What is Kickstarter?

Kickstarter is a crowdfunding platform that allows individuals and organizations to raise funds for creative projects and ideas.

2. What is a Chief Financial Officer (CFO)?

A Chief Financial Officer (CFO) is a senior executive responsible for managing the financial aspects of a company. They oversee financial planning, budgeting, reporting, and analysis, and provide strategic guidance on financial matters.

3. What does it mean to be a people-centric CFO?

Being a people-centric CFO means prioritizing relationships and understanding the impact of financial decisions on individuals within the organization. It involves fostering collaboration, building trust, and considering the human aspects of business changes and strategies.